

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Mentioned books

Aug 26, 2020 • 15min
Challenge of conducting market research -- Doug Bell // Searchmetrics
Today we're going to talk about using SEO data for market research and insights. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 1 of our conversation, we discuss the challenge of conducting market research. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 25, 2020 • 15min
SEO Big Game Hunting -- Jeff Preston
Today we're talking to one of my favorite SEOs who has experienced working at some of the largest brands in the world. Joining us is Jeff Preston, the Director of Product at Realtor, a subsidiary of NewsCorp. In part 2 of our conversation, we discuss integrating SEO and product strategies. Show NotesConnect With: Jeff Preston: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 24, 2020 • 15min
Product vs. Marketing Lead SEO -- Jeff Preston
Today we're talking to one of my favorite SEOs who has experienced working at some of the largest brands in the world. Joining us is Jeff Preston, the Director of Product at Realtor, a subsidiary of NewsCorp. In part 1 of our conversation, we discuss integrating SEO and product strategies. Show NotesConnect With: Jeff Preston: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 21, 2020 • 19min
Why AI is the right solution for content -- Volker Smid // Acrolinx
Today we're going to talk about content optimization technologies. Joining us is Volker Smid, the CEO of Acrolinx, which is an AI platform that uses a unique linguistics analytics engine to read all your content and provide immediate guidance to improve it. In part 2 of our conversation, we discuss why AI is the right solution for content. Show NotesConnect With: Volker Smid: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 20, 2020 • 19min
When to prioritize content optimization -- Volker Smid // Acrolinx
Today we're going to talk about content optimization technologies. Joining us is Volker Smid, the CEO of Acrolinx, which is an AI platform that uses a unique linguistics analytics engine to read all your content and provide immediate guidance to improve it. In part 1 of our conversation, we discuss when to prioritize content optimization. Show NotesConnect With: Volker Smid: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 19, 2020 • 23min
Optimizing old vs. creating new content -- Jordan Koene // Searchmetrics
Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss optimizing old vs. creating new content. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 18, 2020 • 15min
How to build domain authority from the ground up -- Jordan Koene // Searchmetrics
Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss how to build domain authority from the ground up. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 17, 2020 • 21min
Where to start when evaluating your SEO performance? -- Jordan Koene // Searchmetrics
Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss where to start when evaluating your SEO performance. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 14, 2020 • 12min
Preparing for the uncertain future of SEO -- Tyson Stockton // Searchmetrics
Today we discuss how COVID outbreak affected consumer behavior. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In last part of our conversation, we discuss preparing for the uncertain future of SEO. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 13, 2020 • 11min
The Don't for SEO in the wake of COVID -- Tyson Stockton // Searchmetrics
Today we discuss how COVID outbreak affected consumer behavior. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 4 of our conversation, we discuss the don't for SEO in the wake of COVID. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


