Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
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Apr 9, 2021 • 21min

Ecommerce Platform Optimization Levers -- Kevin Indig // Shopify

This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 8, 2021 • 19min

SEO Secrets For Shopify Store Owners -- Kevin Indig // Shopify

Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 7, 2021 • 12min

What Future Holds For Content And SEO -- Liraz Postan // Liraz Postan LTD (via SEMRush)

Today is our final episode with Liraz Postan of LP Marketing Services . So far this week Liraz and I have talked about her work as an in house marketer and how that changed when she decided to go out on her own. And yesterday we talked about what has changed over the last decade in SEO Google taking credit for more of the SEO content, also providing a better user experience and also what has changed with the tools for SEOs in that decade. Today, we're gonna take a look into Laura's crystal ball and talk about what the future holds for content and SEO. Show NotesConnect With: Liraz Postan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 6, 2021 • 14min

What Had Changed In SEO This Decade -- Liraz Postan // Liraz Postan LTD (via SEMRush)

Yesterday Laura's and I talked about her experience going from being an in house marketer to running her own business and also how she recommends you work with limited resources. Today, we're going to talk about what she has seen that has changed in SEO over her now 13 years of career experience. Show NotesConnect With: Liraz Postan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 5, 2021 • 15min

How To Work As Inhouse With No Team, No Resources -- Liraz Postan // Liraz Postan LTD (via SEMRush)

Welcome to part 1 of our 3 part episode. Today, we're going to talk to an internationally renowned in house SEO strategist gone rogue. Joining us today is Liraz Postan, who is the founder of LP marketing services. Liraz’'s after 13 years of working as an in house SEO and content expert decided to spread her wings and open up a B2B SEO firm and she helps corporations and startups build a solid footprint on Google search results pages by focusing on what's most important long term results. Today, Liraz and I are going to discuss how to work as an in house marketer with no team and no resources. Show NotesConnect With: Liraz Postan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 2, 2021 • 18min

March Winners & Losers -- Tyson Stockton // Searchmetrics

Welcome to The March 2021 Edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to look back on the end of the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us today for Winners and Losers is Tyson Stockton,. Vice-President of Services at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 1, 2021 • 22min

Analyzing Core Web Vitals -- Marcus Tober // Searchmetrics

Welcome to the voices of search podcast. Today we're talking to an innovator and the founder of one of the most important SEO companies in the world. Joining us today is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. Since founding the company 15 years ago, Marcus has guided Searchmetrics as technology strategy. He's also the driving force behind their data science organization. For today, Marcus and I are going to talk about the core web vital study that he and the team at Searchmetrics have been conducting. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 31, 2021 • 16min

The impact of Establishing E-A-T -- Deepak Shukla // Pearl Lemon (via SEMRush)

Welcome to the final installment of our episode with Deepak Shukla of Pearl Lemon. So far this week, Deepak and I have talked about link building strategies, whether they are important or not in the 2020s. Yesterday, we talked about cold emailing tactics and whether they have an impact on your SEO performance. Today, we're going to wrap up our conversation talking about the impact of establishing EAT. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 30, 2021 • 14min

Cold-Emailing Tactics Impact on SEO -- Deepak Shukla // Pearl Lemon (via SEMRush)

Today’s the 2nd part of our conversation with Deepak Shukla of Pearl Lemon. Yesterday, Deepak and I discussed whether link building strategies were still valuable in 2020. Today, we're going to talk about whether cold emailing tactics have an impact on SEO. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mar 29, 2021 • 18min

Link-Building Strategies For The 2020s -- Deepak Shukla // Pearl Lemon (via SEMRush)

Welcome to the 1st of 3 our part episode. Today we're going to talk to a world renowned SEO strategist who is known for getting his clients to outrank bigger and better funded competitors. Joining us today is Deepak Shukla, Founder of Pearl Lemon, which is an award winning agency based in London that leverages a distributed team of SEO nerds to draw upon the best talent in the world. And today, Deepak and I are going to talk about link building strategies in the 2020s and decide if link building is dead. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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