

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Mentioned books

May 21, 2021 • 10min
SEO Stakeholder Alignment -- Tyson Stockton // Searchmetrics
This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics, evaluating SEO brand metrics, and whether zero click has any value. Today, we're going to wrap up SEO reporting week by talking about SEO stakeholder alignment. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 20, 2021 • 14min
Does Zero Click Have Any Real Value? -- Tyson Stockton // Searchmetrics
This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO metrics, and how you can evaluate your SEO brand metrics. Today we're going to talk about whether zero click has any real value. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 19, 2021 • 12min
Evaluating SEO Brand Metrics -- Tyson Stockton // Searchmetrics
Welcome to the 3rd instalment of SEO Reporting Week with Tyson Stockton of Searchmetrics. Tyson and I have talked about the SEO KPI funnel and yesterday we talked about leading versus lagging SEO metrics. Today, we're going to continue the conversation talking about evaluating SEO brand metrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 18, 2021 • 11min
Leading vs Lagging SEO Metrics -- Tyson Stockton // Searchmetrics
This is the 2nd installment of SEO Reporting Week with Tyson Stockton, Vice-President of Services at Searchmetrics. Tyson and I talked about the SEO KPI funnel, and today we're going to continue the conversation talking about the difference between leading and lagging SEO metrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 17, 2021 • 13min
SEO KPI Funnel -- Tyson Stockton // Searchmetrics
Welcome to SEO Reporting Week on The Voices of Search Podcast. This week, we're going to publish an episode every day discussing everything you need to know about how to evaluate and communicate your SEO performance. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. Today is our 1st installment of SEO Reporting Week where Tyson and I are going to talk about the SEO KPI funnel. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 14, 2021 • 11min
Core Web Vital Testing Questions -- Karl Kleinschmidt // Searchmetrics
This is the 2nd and final part episode with Karl Kleinschmidt of Searchmetrics. Yesterday, Karl and I started answering user questions about core web vitals specifically talking about how to evaluate your core web vitals, and fix some of the problems when you find them. Today, we're going to turn our attention to answering questions about understanding field versus lab data when it comes to Core Web Vitals. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 13, 2021 • 16min
Core Web Vital Q&A -- Karl Kleinschmidt // Searchmetrics
Welcome to the 1st part of a 2-part episode talking about the hottest topic of the year in the SEO community, the Core Web Vitals. Joining us today is Karl Kleinschmidt, Senior SEO Consultant for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. Today, Karl and I are going to discuss optimizing your core web vitals. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 12, 2021 • 12min
How To Communicate SEO With Agency Clients -- Eric Enge // Perficient
This is our 2nd part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is Eric Enge, Principal for Digital Marketing Solutions at Perficient. Yesterday, Eric and I started off our conversation talking about the agency SEO tech stack. Today, we're going to continue that conversation talking about how to communicate SEO strategies and results with your agency clients. Show NotesConnect With: Eric Enge: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 11, 2021 • 15min
Agency SEO Tech Stack -- Eric Enge // Perficient
Welcome to The Voices of Search Podcast. This is the 1st part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is a veteran of the agency game, Eric Enge, Principal for Digital Marketing Solutions at Perficient, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled Information Technology, management, consulting and creative capabilities. Today, Eric is going to share some of his SEO agency tech stack tips. Show NotesConnect With: Eric Enge: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 10, 2021 • 16min
Is Domain Splitting Worth The Headache? -- Jordan Koene
Welcome to The Voices of Search Podcast. Today, we're going to talk about the topic of Domain Splitting. Joining us is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


