Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Co-founder and CMO of Orbit Media Studios, Andy Crestodina, wraps up the conversation about the three most reliable SEO wins. A lot of the content online is simply reworked from someone else’s work. But creating original content builds authority. Today, Andy talks about the value of original research. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, the co-founder and CMO of Orbit Media Studios, continues the conversation about the three most reliable SEO wins. A lot of brands get stuck on what keyphrases to optimize for. And similarly, how do you prioritize what pages to start optimizing? Today, Andy discusses the importance of updating your content and how. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, the co-founder and CMO of Orbit Media Studios, discusses one of the three most reliable SEO wins. Any SEO will tell you that the first place to start is looking at your keywords. But are you ranking for your branded keywords? Today, Andy talks about branded keyphrase SEO. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, SEO strategists and advisor at Searchmetrics, shares his thoughts on why Google is changing your site links. By now you must have noticed that your titles aren’t as descriptive and unique as they once were. And SEOs everywhere are pissed. Today, Jordan talks about the effect so far of Google's new approach to titles. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Seo strategist and advisor at Searchmetrics, talks about the changes in SEO for the months of August. With Google still rounding out some of the updates started earlier this year, we’re still seeing how it all unfolds. So who are the SEO winners and losers for the month? Today, Jordan discusses the movers and shakers in search. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need. Show NotesConnect With: Patrick Stox: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster. Show NotesConnect With: Patrick Stox: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show NotesConnect With: Patrick Stox: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO. Show NotesConnect With: Lidia Infante: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show NotesConnect With: Lidia Infante: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.