

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Mentioned books

Mar 29, 2022 • 18min
SEO Funnel & Website Health -- Ashley Berman Hale // Deepcrawl
Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. If a web page is inaccessible to search engines, it cannot be crawled. If that page cannot be crawled, it won’t be indexed by search engines, and users won’t come across it during searches. Today, Ashley talks about why the SEO funnel matters for website health. Show NotesConnect With: Ashley Berman Hale: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 28, 2022 • 17min
Importance of Website Health -- Ashley Berman Hale // Deepcrawl
Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Whether it’s eCommerce or a blog, every modern business needs to have a healthy website. Consumers will abandon frustrating websites, so technical SEO prioritization is a must for businesses. Today, Ashley talks about the importance of website health. Show NotesConnect With: Ashley Berman Hale: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 25, 2022 • 17min
Content Optimization -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Content optimization can quickly become a tricky process when handled incorrectly. Especially when trying to assess what to keep, delete, and update. Today, Jordan and Tyson discuss content optimization. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 24, 2022 • 15min
Content Creation -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. How do SEOs enable content writers without slowing down their process? To avoid stifling the creative process, a clear content brief is a great starting point. Today, Jordan and Tyson discuss content creation. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 23, 2022 • 12min
Content Planning -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Templates are one of the many tools SEOs can use to break ground with content teams, managers, and planners. Ultimately, these tools are removing the frictions between SEOs and content teams and enabling more fluid conversations around content. Today, Jordan and Tyson discuss content resource planning. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 22, 2022 • 14min
Content Strategy -- Tyson Stockton & Jordan Koene // Previsible
VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 21, 2022 • 24min
Content Ownership -- Tyson Stockton & Jordan Koene // Previsible
PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. When we think about who needs SEO education the most, content writers may come to mind first. Unfortunately, executives and sponsors are often overlooked when they are the ones making the content initiative investments. Today, Jordan and Tyson discuss content ownership. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 18, 2022 • 9min
Common Ecomm SEO Mistakes -- Rad Paluszak // HuskyHamster
Rad Paluszak, Husky Hamster’s CTO, wraps up discussions on common tactics in eCommerce link building. In eCommerce, content is only one part of the ranking equation for SEOs. Technical SEO is just as essential to improving our organic rankings. Today, Rad talks about common eCommerce SEO mistakes. Show NotesConnect With: Rad Paluszak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 17, 2022 • 10min
Link Building e-Commerce Website -- Rad Paluszak // HuskyHamster
Rad Paluszak, Husky Hamster’s CTO, continues to discuss common tactics in eCommerce link building. Link building still remains one of the most important ranking factors for Google. Fortunately for link builders, eCommerce’s product variety increases the content creation opportunities. Today, Rad talks about link building for eCommerce websites. Show NotesConnect With: Rad Paluszak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 16, 2022 • 15min
Secrets of Link Building Pitfalls -- Rad Paluszak // HuskyHamster
Rad Paluszak, Husky Hamster’s CTO, discusses common tactics in eCommerce link building. Google sends mixed signals about what is allowed and what isn’t when it comes to link building. This makes it difficult for SEOs to truly know what the best practices are. Today, Rad talks about link building pitfalls. Show NotesConnect With: Rad Paluszak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


