In early-stage companies, hiring individuals with the right ambition is crucial. Assessing product talent involves evaluating if a candidate can explain why they like a good product and dislike a bad one. This test cannot be standardized into a multiple-choice format but requires assessing how well a person understands the 'why' behind their opinions. The ability to think from first principles and understand the 'why' behind decisions is vital for building successful early-stage companies.

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