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The hard lessons from building three startups with Maven’s Gagan Biyani | E1840

This Week in Startups

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*MVT rather than MVP: Minimum Viable Testing *

The philosophy of building great products involves starting with a minimum viable test framework (MVT) as an evolution of the minimum viable product (MVP) concept. MVT involves running one-off tests to test specific assumptions within the overall business idea before building a product. These tests help understand operations and user behavior, refining the MVP. An example is a restaurant serving meals three or four days a week, open for a few hours each night, which eventually generated revenue. Prior to launching the MVP, the company ran various tests, including delivering pre-cooked meals for customers to heat at home. The right way to grow a product involves beachhead markets and paid social, finding strategies to attract new users.

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