Writing advice: Embrace the difficulty and write about what you care about

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Writing is difficult for everyone, even the best writers. They embrace the challenge by doing many drafts and versions, and they write every day. Choosing topics that you genuinely care about is important because it fuels your writing. When you feel compelled to write about something, stop what you're doing and write it down. Don't worry about the audience or the attention it may receive, the act of writing is what matters.

One of the main jobs Ravi Gupta has as a partner at venture capital giant Sequoia Capital is to help founders see the difference between fantasy and reality. On this episode of The Knowledge Project, Gupta dives deep into a wide range of topics that will help you better understand the realities of success, decision making, why it’s crucial to practice doing things you don’t want to do, the best advice he ever received, and the value of quality over quantity. Gupta has served as a partner at Sequoia Capital since 2019. Prior to joining the world of venture capital he served as the Chief Operating Officer and Chief Financial Officer for Instacart, and he also spent a decade working in private equity with KKR & Co.

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