AI is expected to transform various industries, including advertising, but it will take time for the technology to diffuse throughout the industry and for people to adjust their workflows and adopt new processes. The release of tools like chat GPT and Dolly 2 months ago have not led to an immediate disruption of the advertising business. Additionally, the initial excitement over generative AI tools diminishes with prolonged use, as they are seen to be plagiarizing existing content on the internet. The dream of AI-generated ads is still far from reality, and it will be a while before jobs in advertising are fully automated.
This week, advertisers swarmed the beaches of southern France for the Cannes Lions advertising festival. Kevin says artificial intelligence is all anyone there can talk about, but admits the conference is making him rethink how quickly generative A.I. will take over the industry — despite the buzz.
Then, the New York Times reporter Emma Goldberg on when remote work stopped being the future for tech companies.
And finally: What does the newest season of “Black Mirror” tell us about what’s next for TV?