When comparing stock performance, instead of using earnings, we can use free cash flow. This is because businesses invest capital to grow, and if too much of that is used, it may leave nothing for investors. By dividing the share price by the free cash flow per share, we can obtain a number for comparison. This concept applies to comparing within industries or to the company's own growth. For example, a company called Step In, which manufactures regulated products, serves as a good illustration. It is an old economy business with traditional factory facilities.

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