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Codie Sanchez: They're Lying To You About How To Get Rich! How To Turn $1,000 Into $1M! Hard Work Doesn't Build Wealth!
The Diary Of A CEO with Steven Bartlett
Fix the Product to Fix the Sales
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A successful business does not suffer from a lack of marketing or leads but rather from a poor product. To determine if a product is good, assess the referral and review rates; a lack of these indicates a problem with the product itself. Companies often mistakenly believe that increasing attention will lead to growth, yet if the product is flawed, any new interest will simply leak away, akin to a leaky bucket. The emphasis should be on cultivating existing customers into advocates who can refer others and provide positive reviews. Startups should treat each customer as if they are their only one and prioritize enhancing their product offerings before seeking additional marketing efforts.
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highlights
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