How AI Impacts SEO

AI can be tremendously useful in content generation by helping to create outlines, excerpts, and summaries quickly. However, the uniqueness and value added by human creativity are crucial for content to rank and be shared. Search engines will focus more on the author of the content to ensure its trustworthiness. While there may be an increase in low-priced content, it is the unique and valuable content that will rank in search engines. The increase in content supply creates a challenge in discovering high-quality content, which concerns both users and search engines. Search engines are likely to double down on factors like expertise, authority, and trust to address this issue.

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