The Importance of Psychology in Creating Effective YouTube Thumbnails

Thumbnails on YouTube are not just about design, but about understanding the psychology of the viewer's intent. Unlike other platforms like Instagram or TikTok where content is passively consumed, YouTube has an active nature. Viewers come to YouTube with different intents and use the search bar to find specific content. When creating thumbnails, it is important to capture the intention of a specific audience. To ensure a thumbnail is effective, one should ask if the idea behind it is remarkable, meaning it is worth making a remark about and sparking a conversation.