Prevalence-Induced Concept Change

Life feels harder despite increased comfort due to 'prevalence-induced concept change' or 'comfort creep'.
As comforts increase, our threshold for what we consider comfortable lowers, leading to dissatisfaction.
Solving problems doesn't make us feel like we have fewer problems; we seek out new, often hollow, ones.
Marcus Elliot advocates for Misogi, physical challenges in nature with a 50/50 chance of success, to mimic ancestral challenges.
These challenges trigger innate evolutionary machinery, fostering confidence and competence by exploring the edges of one's potential.
Without such challenges, individuals may only experience a fraction of their potential, missing out on self-discovery and personal growth.

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