It comes down to who can sell it better. Martech isn't a winner take all market

The success of companies in the martech industry, such as Lead Shark, is determined by who can package and sell their product the best. In the SMB space, people are willing to pay for access to this technology. The difference between marketing technologies like Clearbit and Zoom Info is not in their data acquisition, but rather in how well they package and sell it. Ultimately, it is the salesperson and their ability to close deals that makes the difference in this market.