Celebrating the progress potential customers have made fosters a strong connection and elevates their confidence. By validating their efforts and past successes, marketers can position themselves as supportive allies, increasing trust and engagement from prospects. Acknowledgment of even small achievements can transform how potential clients view their journey. Many individuals lack adequate support systems; thus, genuine encouragement in marketing not only enhances feelings of being seen and heard but also ignites enthusiasm, effectively amplifying their motivation to engage with the brand.
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$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)
What most people don’t realize, is copywriting is not about sales. It’s about educating the customer in a specific way where they eventually sell themselves. In this episode, I share seven powerful copywriting phrases that have generated over $10 million in revenue through my writing programs, Ship 30 for 30 and Premium Ghostwriting Academy. You'll learn how removing the blame from your audience empowers them, why you should celebrate their progress, and how sharing your own journey builds trust and drives conversions. Convert free subscribers into paying customers using this simple yet effective language.
(00:00) Intro
(00:37) Copywriting Phrase #1: “This {small action} will lead to {giant outcome}.”
(02:02) Copywriting Phrase #2: This {massive problem} can be fixed just by doing this {simple solution}.
(03:25) Copywriting Phrase #3: “The {outcome} you want isn’t far away.”
(04:28) Copywriting Phrase #4: “It's not your fault.”
(05:42) Copywriting Phrase #5: “You’ve already done the hardest part.”
(06:37) Copywriting Phrase #6: "Don’t worry, in the beginning, I couldn't do this either."
(07:50) Copywriting Phrase #7: “I’m going to let you in on a little secret…”
(08:54) Conclusion