The risk of large-scale disinformation lies in the ease of creating deep fakes, which can appear slightly fake but are becoming more sophisticated. This has led to concerns about the ability to discern reality. People could potentially deny reality by claiming something is a deep fake. However, it is uncertain whether this will be a fundamentally different challenge or a more severe version of the existing problem of fake news. In the past, it has been relatively easy to differentiate fake news from trusted sources. The real issue is the forces that make people inclined to believe fake information. The combination of deep fakes and advanced algorithms that understand personal preferences may make disinformation more sophisticated.