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The Diary Of A CEO with Steven Bartlett
The Power of Asking Questions in Sales and Marketing
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In sales and marketing, control of a conversation is in the hands of the person asking questions, not the one speaking the most words. People want to feel heard, listened to, and validated. By asking questions and letting leads talk about themselves, salesmen can guide them effectively through the sales process. The key is to focus on solving the customer's problems and providing assistance rather than pushing benefits and values of the product. Business owners need to understand that the customer craves a solution-oriented product and a helpful salesperson - someone who asks questions.
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