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#299 Steve Jobs (Make Something Wonderful)

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Marketing is about values, not just products

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Marketing is about values in a noisy and competitive world. Companies need to clearly communicate what they want people to know about them to stay relevant. Even great brands like Apple require investment and care to maintain their vitality. Rather than focusing on product features, successful marketing involves showcasing core values and identity, like Nike does by honoring great athletes and athletics. Companies should define their core values and focus on what they stand for to connect with customers and maintain their position in the market.

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