Leveraging Your Personal Brand & Trust as a Content Creator To Drive Other Businesses.

Running an influencer business can be fragile and dependent on external factors such as health, algorithm changes, and legislation. To diversify and keep things interesting, starting a product business can be beneficial. A product business can utilize the influencer platform for research and development, audience testing, and marketing. Leveraging the trust and reputation built as a content creator can help gain support and loyalty from followers. Creating a separate brand from the personal brand can allow the business to run independently and retire the personal identity while still pursuing other ventures.

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