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#538: How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins)

The Tim Ferriss Show

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Focus on Principles, Not Tools

  • Don't rely on magic growth bullets because tools always change.
  • Focus on timeless marketing principles like those in 'The 22 Immutable Laws of Marketing' and '1000 True Fans'.
  • Adaptable principles help you build a unique position in people's minds, leading to diehard evangelists.
  • Prioritize consistency and focus over chasing new technologies or tools that have fragile, short-term benefits.
  • Aim for 10% of your audience to love your content so much that they share it widely.
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