How Instagram's Scale Can Help Monetize Threads Sooner Rather Than Later Through Ads

Instagram's scale and industry benchmark for retention and social networks allows them to use their playbook to monetize threads through ads. Even though threads may be smaller than other platforms like Facebook and Instagram, marketers will still find value in running ads on threads due to its reach and zero cost. The benefits of scale and graphs at the plus billion mark give meta incumbent advantages with new products like threads. The delay in launching threads in Europe may be due to concerns related to the DMA regulations. Being part of Instagram provides threads with access to monetization tools like gifts, subscriptions, tips, and shopping, which can easily be integrated into the platform. Despite the need for some interface adjustments, Instagram's existing monetization infrastructure can greatly benefit threads.