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$100M Offers Audiobook Part 3 | Ep 581
The Game with Alex Hormozi
The Role of Status in Consumer Behavior
Consumer behavior is driven by status and the perceived increase or decrease in relative standing. Focusing on things that increase status can make prospects interested. Frame benefits in terms of status gained from the viewpoint of others to make it more powerful. For example, mentioning how others will perceive the prospect's achievement can be a strong motivator. Creating a connection between the product and an increase in social status can be persuasive.
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