Nilay On Why He Thinks 2023 Will Be A Bad Year For Google

In 2023, Google will face challenges from both sides. On one hand, people will start using chat GPT, a technology that Google cannot deliver. On the other hand, Google is being gamed by others and failing to stop the spread of misinformation. Google has a supply problem with SEO-optimized AI garbage overwhelming search results, and a demand problem as users increasingly turn to alternative platforms like chat GPT, Alexa, Siri, or even Bing. This poses a threat to Google's core business and they need to find a solution to navigate through these challenges.