The Buddhist concept teaches that one's identity is a construct based on beliefs and associations acquired throughout life. It encourages individuals not to define themselves by any attributes. By stripping away these associations, one realizes that their true self is nothing, just like how a sports team is a made-up concept. Individuals often suffer due to the limitations imposed by the mental boxes they have created and can transcend this suffering by stepping out of these self-imposed limitations. This insight is considered profound in Buddhism and meditation, highlighting the ability to question and evaluate these self-defined narratives, akin to the process of Western therapy.