Wearing masks is seen as a tool to protect others while allowing normal operations with additional precautions. However, the backlash and risk of imposing mask policies outweigh the benefits. Balancing the risk of backlash against the ultimate benefit is difficult. The degree to which the backlash is worth it depends on the reduction in cases. If the reduction is significant, the backlash may be worth it. But if the reduction is minimal, implementing mask policies can erode trust in public health authorities and hinder vaccine uptake. Masks became politicized and symbolized tribalism, which was dangerous when public health measures were used as tools of bipartisanship.

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