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Confronting my Productivity Guru - Tiago Forte

Deep Dive with Ali Abdaal

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*The Importance of Maintaining a Sense of Urgency in Business and Personal Life: The Danger of Hitting the OK Plateau *

Maintaining a sense of urgency in business and personal life is crucial. In the early stages, when a business is trying to figure out its money-making strategy, there is a high level of energy and urgency to make things happen. However, once the business has found its success and begins to scale, there is a danger of losing that sense of urgency and focusing on trivial matters. This can lead to complacency and slower growth, putting the business at risk. The same principle applies to personal lives as well. Keeping up the scrappiness and maintaining a sense of urgency can be fun and fulfilling, as long as it doesn't lead to burnout and chronic stress over an extended period of time.

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