There is a significant crossover between comedy and copywriting, involving elements such as quickly winning over strangers, holding attention, building suspense, and being daring to tell a story with little laughs before the punchline. The essence of copywriting lies in creating a dialogue with the reader by anticipating their thoughts and guiding them while respecting their viewpoints. The experience of performing in front of live audiences has helped in developing a keen instinct for understanding the audience's perspective in writing.
Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both.