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The Stand-Up Comic's Secret To Great Copy

Ray Edwards Show

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Crossover Between Comedy and Copywriting

There is a significant crossover between comedy and copywriting, involving elements such as quickly winning over strangers, holding attention, building suspense, and being daring to tell a story with little laughs before the punchline. The essence of copywriting lies in creating a dialogue with the reader by anticipating their thoughts and guiding them while respecting their viewpoints. The experience of performing in front of live audiences has helped in developing a keen instinct for understanding the audience's perspective in writing.

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