When starting out, it is important to set an output goal rather than an outcome goal. An output goal is something completely in your control, such as posting a certain number of episodes or issues. On the other hand, audience growth is never fully within your control. By focusing on an output goal, you can feel a sense of success and accomplishment, even if your audience is not as large as you would like. Additionally, setting an output goal allows you to change directions without feeling like you're giving up. It gives you the freedom to make decisions based on your own evaluation of the situation. Having a commitment to output also helps avoid constantly questioning whether to continue or quit. Instead, you can say, 'I set this goal, I achieved it, now it's time to move on.'