Netflix's data dump will not significantly impact the streaming service as it already has access to this information. However, it will serve as a semi-annual reminder of what content works and what doesn't. The data will expose the popularity of shows, affecting creators' salaries, as Netflix aims to stop overpaying for shows that are not hits. Netflix's unique position to create global hits allows the platform to leverage its power and potentially restrict bonuses to top-performing shows only.
What will 2024 hold for Paramount, Warner Bros. Discovery, Disney, Netflix, and mega-agencies CAA and Endeavor?