The Iterative Process of Steve Jobs and Why You should Embrace It

Steve Jobs iterated his products over time, even the first iPhone had limitations. If you think you know exactly what the customer needs and can launch a perfect product, think again. Examples of successful products show that they were fast to build, had limited functionality, and appealed to a small set of users. Making something that a small group of people loves is more important than addressing all potential customers' needs from day one.