Apple's Vision Pro is a Consumer Play

Apple's motivation for developing the Vision Pro headset is to target business and industrial applications such as AR and VR for trading and simulations. However, Apple is primarily focused on the consumer market and is not interested in niche or corporate uses. The company aims to cater to the media industry by providing AR and VR technology for pre-visualization and visualization in studios. This consumer-oriented approach is evident in the features being developed for the Vision Pro, such as Safari, photos, FaceTime with 3D avatars, and a dedicated Fitness Plus app. Although the initial price point is high, Apple plans to make the headset more affordable over time, positioning it as an iPad for your face running iPhone software. Additionally, Apple may support conferencing features, including immersive FaceTime, to attract users. Ultimately, Apple's focus on the Vision Pro is to appeal to consumers rather than businesses.