Physical co-location can enhance performance as it might attract individuals who are intrinsically motivated to work at the company and desire to be where the action is. However, remote work can also yield high performers, although it may be slightly less common. The decision to fully support remote work comes with both benefits and costs. While on-site work is not dismissed as ineffective, supporting remote work remains the current strategic choice to keep all possibilities open. Standardized pricing for remote talent can be challenging due to varying locations and costs associated.

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