Brad Sterling Interview

NUGS.net originated from a personal need to record Grateful Dead concerts using a tape deck, which was first implemented in 1990 during a show. This move stemmed from the frustration of waiting for others' tapes. As an enthusiastic taper, the founder learned essential skills in recording from microphone choice to cabling. Graduating from college in 1994, a desire to merge personal passions with professional ambitions led him to seek an internship with Grateful Dead Merchandising, forging connections that proved crucial for the evolution of NUGS. By 1994, he began posting recordings online, initially as samples for tape traders, and later registered the domain nugs.net in 1997. Technological advancements allowed for moving from tape to streaming formats, with early experiences in streaming audio and creating websites for major brands. These professional opportunities coincided with his taping activities, allowing him to use industry resources to support the growth of NUGS.net, ultimately aiming to share the concert experience with a wider audience.