Prioritizing an email list over social media is crucial for business growth. While social media platforms like TikTok and Instagram are important for building brand awareness, they do not guarantee financial success. Having a large following on social media does not equate to revenue; many influencers with millions of followers struggle to monetize their audiences effectively. Email lists provide direct control and ownership, unlike social media, which is bound by algorithms and can be unpredictable. An engaged email list allows for nurturing relationships, providing value, and facilitating sales to a receptive audience. Additionally, email marketing conversion rates significantly outperform social media, with an average conversion rate of 8% for email versus 3% for social media. While building an email list requires effort, it offers a secure and effective foundation for business communication and growth compared to the risk of depending solely on social media platforms.

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