AI & The New Era of Hyper Individualization in Marketing

Marketing is changing towards hyper individualization and fractionization, where brands can use data to create personalized messaging and experiences for different customer segments. By running tests and analyzing data, brands can identify the most effective messaging angles and use them to create cohesive strategies. This includes updating imagery, messaging, and even email flows to align with the customer's preferences. With advancements in AI, marketing can be further personalized in real-time based on an understanding of the customer's preferences and demographics. This level of customization creates a subjective experience for the customer and guides them towards a self-reinforcing feedback loop.

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