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NBC 811: Karen Cappello: Turn Your Coaching Skills into Coaching Revenue!

Natural Born Coaches

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How to Create Trust and Intimacy in Your Writing

The key to having a productive sales conversation is not just about what you say, but how you make the other person feel. Fully listening to someone and creating trust and intimacy is essential in coaching and sales. It's important to focus on presence, creating an agreement with the person, and applying these coaching skills to sales and marketing. Even in writing, such as blog posts or emails, it is crucial to acknowledge the reader and create trust and intimacy in order to be effective.

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