20VC: How to Survive and Thrive in a World of OpenAI, Are LLMs Being Commoditised, Where Does the Value Lie; Infrastructure or Application Layer, How Apple Could Win in a World of AI, How Amazon Could Threaten OpenAI and Why Google Struggle with Des Trayn
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AI in ad optimization and workflow automation
AI can automate ad optimization and workflow automation in the advertising industry. It can analyze ad performance across platforms and generate new ads. AI can create variants of successful ads, turn off underperforming ones, and calculate key metrics like LTV cock. The entire workflow from creation to distribution to monitoring can be automated using AI, eliminating the need for human intervention. However, in certain cases where human opinion and creativity matter, AI may not be able to fully replace human involvement. The disruption caused by AI can lead to startup mortality, as existing tools and workflows may no longer be relevant. If starting an ad optimization startup today, it would be necessary to build the product differently from existing tools. AI can also be used to enhance existing products, such as using AI for email composer in a service like MailChimp. However, in such cases, it is important to consider the advantages of the existing incumbents and whether they can quickly adopt AI technology. Rebuilding the entire infrastructure may be time-consuming and challenging.
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