20Growth: Biggest Growth Lessons from Reddit and Zynga on Scaling to Millions of Users | Why, When and How To Hire Your First Growth Hires | The Biggest Mistakes Founders Make In Hiring, Onboarding and Integration for Growth Teams with Vaibhav Sahgal, VP
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Growth = Value Connection
To truly define growth, it should be renamed as 'value connection', as it better represents what growth teams do. Growth teams focus on connecting the existing value in a product to each individual user, ensuring they retain, engage, and use the product for a long time. This is why tactics like push notifications and onboarding are used by growth teams. Value connection is not about creating new value in the product, but organizing the product to better connect with users. It is a common misconception that growth teams are solely focused on traffic growth. Growth is a long-term process that involves creating outcomes and impact over months and years. Value creation, on the other hand, involves adding new value to the product, such as introducing new features or functionalities. Value connection, like sending push notifications to relevant users, is an example of connecting existing content to users who care about it. Overall, growth is about both value creation and value connection, with the latter being a vital aspect of growing a product.
Remember Everything You Learn from Podcasts
