Building a Lifestyle Business with '1000 True Fans', One By One.

The assumption that success means hitting it big and achieving large-scale numbers dismisses the concept of lifestyle businesses. The idea of a more modest-sized scale being successful is now viable due to technology. Evidence of indigenous organic growth from nothing was initially lacking, but now people are finding success by building their own audience. The benefit of the '1000 True Fans' concept is that even if your interests are unique, there are still potentially a thousand people on the planet who will share your interests. Interacting with fans can be time-consuming and not suitable for everyone, but having a core group of true fans can support and help you. It's a good place to start, even if you have larger goals. Focusing on acquiring customers one by one and ensuring their satisfaction is a powerful strategy. If some of your true fans become your marketing forces, growth can multiply quickly.

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Brought to you by LinkedIn Jobs recruitment platform with 900M+ users, Pique premium pu’er tea crystals, and Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating.

Kevin Kelly (@kevin2kelly) helped launch and edit Wired magazine. He has written for The New York Times, and The Wall Street Journal, among many other publications.

He is the author of the new book Excellent Advice for Living: Wisdom I Wish I'd Known Earlier. Other books by Kevin Kelly include Out of Control, the 1994 classic book on decentralized emergent systems; The Silver Cord, a graphic novel about robots and angels; What Technology Wants, a robust theory of technology; Vanishing Asia, his 50-year project to photograph the disappearing cultures of Asia, and The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, a New York Times bestseller.

Kevin is currently co-chair of The Long Now Foundation, which is building a clock in a mountain that will tick for 10,000 years. He also has a daily blog; a weekly podcast about cool tools; and a weekly newsletter, Recomendo, a free, one-page list of six very brief recommendations of cool stuff. He is also a Senior Maverick at Wired. He lives in Pacifica, California.

Please enjoy!

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This episode is also brought to you by LinkedIn Jobs. Whether you are looking to hire now for a critical role or thinking about needs that you may have in the future, LinkedIn Jobs can help. LinkedIn screens candidates for the hard and soft skills you’re looking for and puts your job in front of candidates looking for job opportunities that match what you have to offer.

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[05:51] Is Kevin Kelly the most interesting man in the world?

[08:37] Kevin’s long bet against the human population.

[15:00] Out Of Control.

[19:34] Why did it take 11 years to complete The Silver Cord?

[24:28] 1,000 True Fans.

[29:48] Kevin’s failed campaign to discover all the species of life on Earth.

[31:31] Stewart Brand.

[36:20] Ressurecting extinct species.

[39:38] Why Kevin believes optimists shape the future.

[42:48] Active optimism vs. passive optimism.

[46:39] What constitutes progress?

[48:18] Is regression inevitable if we don’t embrace “degrowth?”