Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)

Lenny's Podcast: Product | Growth | Career

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Discovering B2B Companies that Successfully Pivoted

The insight of this snip is that successful B2B companies can pivot their business models while still maintaining their initial vision. The speaker provides examples of B2B companies that have successfully pivoted, such as Segment, Loom, Slack, Box, and Retool. These companies started with different initial visions, but were able to pivot and adapt their business models to become successful in their respective industries. The speaker emphasizes that keeping the vision consistent is not always necessary for a successful pivot, and that sometimes unexpected changes can lead to a better outcome. This insight is exemplified by the example of Retool, which started as 'Venmo for the UK' but found success in a different market. The speaker also highlights the importance of sharing these pivot stories, as they can provide valuable insights and learnings for other entrepreneurs and startups.

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Melad Javadi

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Eric Ries is the creator of the Lean Startup methodology, author of the New York Times bestseller The Lean Startup, and founder of the Long-Term Stock Exchange (LTSE). He’s also a multi-time founder and currently advises startups, VC firms, and larger companies on business and product strategy. In today’s episode, we discuss:

• The current state of the Lean Startup methodology

• Common misconceptions about the Lean Startup methodology

• Understanding how to actually think about MVPs (minimum viable products)

• When to pivot and when to stay the course

• Thoughts on AI and how to deal with uncertainty

• How to structure your company around core values and create products that benefit humanity

• The philosophy behind Eric’s current big idea: the Long-Term Stock Exchange

• Much more

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Find the full transcript at: https://www.lennyspodcast.com/reflections-on-a-movement-eric-ries-creator-of-the-lean-startup-methodology/#transcript

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Where to find Eric Ries:

• LinkedIn: https://www.linkedin.com/in/eries/

• X: https://twitter.com/ericries

• Website: https://theleanstartup.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Eric’s background

(04:46) Eric’s recent activities and projects

(06:23) Eric’s start in advising and first-principles thinking

(10:56) Lessons from designing the Lean Startup process

(14:04) The current state of lean startup methodology

(22:33) Common misconceptions about the methodology

(24:28) Changes Eric would make in an updated version of Lean Startup

(27:52) An explanation of minimum viable product (MVP) and why Eric still stands by the process

(37:36) An example of “Less is more”

(41:24) More on MVPs and the importance of testing your hypotheses

(41:24) How LTSE had to pivot after a partnership fell apart

(48:37) Eric’s take on the concept of craft

(53:36) Why getting fired for standing by your conviction can be a career accelerator

(55:17) Tech’s mental health crisis

(56:28) Advice for founders stuck in a “zombie company”

(1:00:16) How continuous pivots shape a company’s vision, with a real-life story

(1:08:20) Challenges in assessing companies from an external perspective

(1:13:17) Practical advice for businesses considering a pivot

(1:18:42) The impact of artificial intelligence

(1:26:59) The current capabilities of ChatGPT and its potential use as an equalizer in the marketplace

(1:31:26) Eric’s current work with founders on human flourishing

(1:42:40) Advice for founders who want to build ethical companies

(1:49:37) Examples of first-principles thinking

(1:53:42) Why shareholder primacy theory is wrong

(1:55:19) The “spiritual holding company”

(1:58:12) Lightning round

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Referenced:

• The Long-Term Stock Exchange: https://ltse.com/

• The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

• Lean manufacturing: https://www.techtarget.com/searcherp/definition/lean-production

• Six Sigma: https://www.6sigma.us/six-sigma.php

• Clay Christensen: https://claytonchristensen.com/

• Eric Ries on 4 Common Misconceptions About Lean Startup: https://www.entrepreneur.com/starting-a-business/eric-ries-on-4-common-misconceptions-about-lean-startup/286701

• Anakin Skywalker meme: https://knowyourmeme.com/memes/for-the-better-right

• Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO): https://www.lennyspodcast.com/inside-linear-building-with-taste-craft-and-focus-karri-saarinen-co-founder-designer-ceo/

• Snow Crash: https://www.amazon.com/Snow-Crash-Neal-Stephenson/dp/0553380958

• IMVU: https://about.imvu.com/

• Ben Silbermann on LinkedIn: https://www.linkedin.com/in/silbermann/

• Wonder Boy: Tony Hsieh, Zappos, and the Myth of Happiness in Silicon Valley: amazon.com/Wonder-Boy-Zappos-Happiness-Silicon/dp/1250829097

• Understanding Steve Jobs’s Reality Distortion Field: https://www.emexmag.com/understanding-steve-jobs-reality-distortion-field

• Paul Graham’s website:http://www.paulgraham.com/raham

• Segment: https://segment.com/

• Loom: https://www.loom.com/

• The Slack story: https://www.paperflite.com/blogs/slack-story

• The Social Network on Netflix: https://www.netflix.com/ca/title/70132721

• Thomas Kuhn: Paradigm Shift: https://www.simplypsychology.org/kuhn-paradigm.html

• Conway’s Law: the little-known principle that influences your work more than you think: https://www.atlassian.com/blog/teamwork/what-is-conways-law-acmi

• Monty Python and the Holy Grail Guards Scene on YouTube: https://www.youtube.com/watch?v=eVWH01E2weA

• Toyota Production System: https://global.toyota/en/company/vision-and-philosophy/production-system/

• Warren Buffett’s Forbes bio: https://www.forbes.com/profile/warren-buffett

• The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good: amazon.com/Enlightened-Capitalists-Cautionary-Business-Pioneers/dp/0062880241

• The Grace of Kings (The Dandelion Dynasty): https://www.amazon.com/Grace-Kings-Dandelion-Dynasty/dp/148142428

• All Systems Red: The Murderbot Diaries: https://www.amazon.com/All-Systems-Red-Murderbot-Diaries/dp/0765397536

• Star Wars: Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5

• Tesla Powerwall: https://www.tesla.com/powerwall

• Levoit Classic 300S ultrasonic smart humidifier: https://www.amazon.com/LEVOIT-Humidifiers-Ultrasonic-Essential-Customized/dp/B09C24TYGQ

• The Law of Sustainable Growth: https://www.linkedin.com/pulse/20121015181612-2157554-the-law-of-sustainable-growth/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

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