The process of creating addictive substances and activities is accelerating due to technological and educational progress. This leads to an increasing number of things transforming into highly addictive forms, such as food, technology, and entertainment. The world has become more addictive over the past 40 years, and it is predicted to become even more addictive in the next 40 years. As a result, the concept of living a 'normal' life will shift, making those who resist addiction appear eccentric. Societies eventually develop defenses against addictive new things, as seen with the transformation of smoking from a normal habit to a seedy one. However, the rate at which social antibodies evolve may not keep up with the accelerating rate of technological progress, making it necessary for individuals to identify and avoid addictive behaviors and substances. The speaker shares their personal struggle with internet addiction and their efforts to avoid it, highlighting the need for individuals to establish their own customs to break free from addiction. Furthermore, as the acceleration of addictiveness continues, the ability to say no to addictive things will increasingly define productivity and success.