Jody Gajic
@jodygajic
FYI - For Your Innovation cover image

Ozempic, AI Wearables, Tesla Price Cuts | The Brainstorm EP 18

FYI - For Your Innovation

Single search checkout and personalised e-commerce

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The future of software and connectivity involves moving towards a one search checkout system, where everything you need is brought to you instantly. This will compress the process of online shopping into a frictionless and personalised transaction. However, in order for this level of curation to happen, there will need to be continuous listening and ingestion of user data by AI assistants. This raises concerns about consumer privacy and the potential for these devices to be seen as surveillance tools, as was the case with the iPhone and the app store ecosystem. This could pose a hurdle to widespread user adoption.

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