Steve Jobs on the Importance of Aesthetics and Branding a Conviction

Guy Kawasaki is a marketing legend and the first Chief Evangelist Officer at Apple in 1984 when he helped launch and market the first Macintosh computer. In this episode, Guy brings us back to the early days of Apple and tells us what it was truly like working alongside Steve Jobs. He explains his rise and fall at Apple, and what he learned from the best entrepreneur of our generation. He then explains how he has taken his professional experience and put it into his new book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. Guy delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life.

Guy's book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference, is available now.

Learn more about Guy at guykawasaki.com.

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