Legacy vs Digital Media: What People Really Want

Legacy media fed people what they wished they wanted due to limited options, while digital media gives people what they actually want. Digital media provides flattering and affirmative content that appeals to people's desires. This shift in media consumption has consequences that may have been underestimated. In the past, media sought to pander to people to drive subscriptions or ratings, but with digital media, the ability to see and analyze audience preferences in detail became possible. The shift to digital media was exemplified by a personal experience of a culture jammer who challenged Nike's labor practices. The clever exchange went viral through email forwards, showcasing the power of user-distributed media in the digital age.

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