The Think-Make-Edit process is underrepresented in people's minds because they often just want to jump into work. However, the more you engage in this process, the better each part of it becomes. Over time, designers become quicker at identifying what doesn't need further attention and can effectively edit down discussions. The analogy of poker is used to illustrate that practice and experience in this process make you better. It is crucial to engage in all three parts of the Think-Make-Edit process.
This week, Troy, Alex and Brian discuss how we come up with ideas and take them through to execution. We break down the phases, from thinking to making to editing.