Why SALES is how you MUST pick your next startup idea

The most important question in business is what it takes to succeed. Many people make the mistake of choosing a startup idea based on their passion for a certain product or category, without considering the sales process. As an entrepreneur, the majority of your time will be spent on selling and growing the business. It is crucial to determine which sales process you enjoy or tolerate the most, and choose a business idea that aligns with that process. Whether it's Facebook ads, cold emails, or another channel, finding a sales process that suits you will lead to greater enjoyment and success. Additionally, enterprise sales can be highly lucrative, as a good sales team has the ability to create demand for a product, even if it is only mediocre. This insight can help entrepreneurs strategize and choose the right sales process for their next startup idea.

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