Social media initially releases a substantial amount of dopamine, creating a sense of excitement and anticipation. However, as we continue scrolling, the dopamine effect diminishes and the behavior becomes more like obsessive-compulsive behavior. The algorithms used by social media platforms leverage intermittent random rewards to maintain user engagement, similar to gambling. This transition from dopamine-driven to obsessive-compulsive behavior can be seen as a negative cycle where the compulsion to scroll increases the obsession for dopamine hits. It is important for individuals to self-regulate their social media usage to avoid falling into this cycle. Taking breaks from social media can make the experience more positively reinforcing when returning to it. Similar to relationships, spending time apart can create positive anticipation and make the time spent together more meaningful.

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