Using language that is inviting and immediate in communication helps connect with the audience. It is more impactful to be clear and relatable rather than using big or formal words. In persuasion and selling, problem finding is more crucial than problem solving as it uncovers issues people are not aware of, making the solution more valuable. Problem solving has become a commodity, while problem finding adds unique value and is harder to commodify, making it more persuasive in sales and white-collar work.

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