When investing in companies, it is crucial to determine in advance whether the price of the investment matters or not. For companies with vast opportunities like Alibaba, Facebook, Google, or Amazon, the size of the market or opportunity is so large that the initial price becomes insignificant. In contrast, for companies with smaller market sizes, being disciplined about the price is essential. Making the distinction between when price matters and when it doesn't upfront is crucial for successful investments. An example highlighted a missed opportunity due to considering the price too important initially, overlooking the immense potential of the market. Learning to assess whether price is a determining factor in an investment is key to making successful investment decisions.

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